Carson Conent, CEO of Mediafly, shared a great article that answered the question, What Is Sales Engagement? when it comes to identifying and finding a sales engagement platform. The definition of Sales Engagement is: A strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of
Websites that add live social proof banners boost their conversion rates and their credibility. Pulse enables businesses to show notifications of real people taking action on their site. Over 20,000 websites use Pulse and get an average conversion increase of 10%. The location and duration of the notifications can be fully customized and, while they grab the visitor’s attention, they don’t divert attention away from the purpose the visitor is there for. It’s a beautiful
The Coronavirus pandemic has come with its set of challenges and learnings from a societal, personal, and business perspective. It’s been challenging to keep new business growth due to economic uncertainty and frozen sales opportunities. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently) scrambling to overexert themselves in preparation. However, what I believe will keep martech businesses growing
Metadata is the autonomous demand platform that optimizes your social and digital ad spend to help you quickly create more quality demand and pipeline from your target accounts. Their patented AI and machine learning platform analyzes historical CRM data to identify who should be seeing your ads, then a multivariate testing engine tests hundreds of variations and optimizes to what delivers the best results most efficiently. The result is a quality pipeline from target accounts
As your business rolls out sales teams, you’ll find that the search for effective content becomes an overnight necessity. Business development teams search for white papers, case studies, package documentation, product and service overviews… and they want them customized by industry, client maturity, and client size. What is Sales Enablement? Sales Enablement is the strategic process of equipping sales organizations with the right tools, content, and information to sell successfully. It empowers Sales reps to
How to evaluate and find the best email verification services on the web. Here’s a detailed list of providers as well as a tool where you can test an email address right in the article.