The Three Keys to Solving Marketing’s Massive Technology Problem

All too often, technology becomes the personification of success. I’ve been guilty of it, too. Tech is easy to buy and therefore, feels like an instant upgrade! The first decade of the 2000s was all about inbound, so we raced toward marketing automation with open arms, in a dust of purchase orders and definitive guides – we were off and running with our newfound platform. We slapped on the blinders on when it came to strategy because strategy seemed slow; it wasn’t sexy. Marketing was going to take a seat at the revenue table by


Content Marketing,

EveryoneSocial: Turn Your Employees into a Social Amplifier

EveryoneSocial is the leading employee advocacy and social selling platform that provides its customers with an average of 1,750 connections per employee, 200% increase in sales pipelines, 48% bigger deal sizes, 4x increase in brand awareness, and at one-tenth the cost of paid social media programs. Why Employee Advocacy? Every company has a powerful, untapped resource with the potential to amplify marketing, drive sales & energize HR; the voice and networks of your employees. Simply put, EveryoneSocial boasts the highest user engagement rates in the industry. Employees stay engaged and excited about content through a platform


Deliverability, , Marketing Tools

Verify Your Email Marketing Lists Online: Why, How, and Where

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block clients. It’s not as simple as double opt-in in the industry. Sites like ours work with partners on shared campaigns


Content Marketing

Databox: Track Performance and Discover Insights in Real-Time

Databox is a dashboarding solution that where you can choose from dozens of pre-built integrations or use their API and SDKs to easily aggregate data from all of your data sources. Their Databox Designer doesn’t require any coding, with drag and drop, customization, and simple data source connections.   Databox Features Include: Alerts – Set alerts for progress on key metrics through push, email, or Slack. Templates – Databox already has hundreds of templates ready to go from any data source. Datawall – Build an office Datawall in minutes with no coding required. Databox allows


Ecommerce and Retail, Marketing Tools, Mobile and Tablet Marketing

Proof: Increase Website Conversions 10-15 Percent with Social Influence

Proof displays real-time customer activity notifications on your website and let your existing customers sell for you. Users of Proof are seeing anything from a 10-15% increase in conversion rates with Proof campaigns active on their site. Proof consistently allows our client campaigns to perform better than our competition and keeps our clients staying with us for months and months! Nexus Affects Using Proof can both save you advertising expenses and increase your current rate on current ads. The reason is that your visitors trust you as they see other people purchasing from you as