Syncari: Unify and Manage Cross-Functional Data, Automate Workflows And Distribute Trusted Insights Everywhere.

Companies are drowning in data that accumulates in their CRM, marketing automation, ERP, and other cloud data sources. When crucial operating teams cannot agree on which data represents the truth, performance is stifled and revenue goals are harder to attain. Syncari wants to make life easier for people who work in marketing ops, sales ops, and revenue ops who continually struggle with data getting in the way of attaining their objectives. Syncari takes a fresh

AddEvent: Add to Calendar Service for Websites and Newsletters

At times, it’s often the simplest of tasks that cause web developers the biggest headaches. One of those is the simple Add to Calendar button you find on so many sites that work across key calendar programs online and via desktop applications. In their infinite wisdom, key calendaring platforms never agreed upon a standard fo distributing event details; as a result, each major calendar has its own format. Apple and Microsoft adopted .ics files as

What Are Buyer Personas? Why Do You Need Them? And How Do You Create Them?

While marketers often work to produce content that both differentiates them and describes the benefits of their products and services, they often miss the mark on producing content for each type of person that is buying their product or service. For instance, if your prospect is seeking a new hosting service, a marketer focused on search and conversions may be focused on performance while the IT director may be focused on the security features. It’s

Email Address List Cleaning: Why You Need Email Hygiene And How To Choose A Service

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block

Chili Piper: Reinventing Your Sales Team’s Scheduling, Calendar, And Inbox

Chili Piper is an automated scheduling solution that lets you instantly qualify, route, and book sales meetings with inbound leads the moment they convert on your website. How Chili Piper Helps Sales Teams No more confusing lead distribution spreadsheets, no more back-and-forth emails and voicemails just to book a meeting, and no more lost opportunities due to slow follow up. Chili Piper Features Include Chili Piper provides your prospects with a better scheduling experience for