Martech Investment

Martech Zone articles tagged martech investment:

  • Sales and Marketing TrainingHow to Choose and Invest in Marketing Technology (MarTech)

    How to Effectively Choose and Manage Your MarTech Investment

    The MarTech world has exploded. In 2011, there were only 150 martech solutions. Now there are over 9,932 solutions available to industry professionals. There are more solutions now than ever before, but companies face two main challenges regarding selection.  Investing in a new MarTech solution is completely off the table for many companies. They have already chosen a solution, and their…

  • Advertising TechnologyBusiness Growth

    Why Martech is a Strategic Imperative for Business Growth

    Marketing technology has been on the rise over the last decade, let alone years. If you haven’t embraced Martech yet, and work in marketing (or sales, for that matter), then you better get on-board before you get left behind! New marketing technology has given businesses opportunities to build impactful and measurable marketing campaigns, analyse marketing data in real-time, and automate…

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