Martech Stack
Articles Tagged martech stack:
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Artificial Intelligence
Key Trends for CMOs in 2025: AI Integration Is Make-or-Break for Marketing Success
The latest CMO Radar Report from Infosys reveals that artificial intelligence (AI) has moved beyond experimentation to become a critical driver of marketing success. The comprehensive study provides compelling evidence that AI adoption and effective implementation will be crucial differentiators for marketing organizations heading into 2025. Widespread Adoption, Limited Mastery Nearly all marketing departments (96%) now use AI in at…
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Customer Data Platforms
Unlocking the Power of ERP Integration in Your MarTech Stack
Organizations constantly seek ways to streamline processes, improve efficiency, and gain a competitive edge. One of the most effective ways to achieve these goals is by integrating Enterprise Resource Planning (ERP) software into your Marketing Technology (MarTech) stack. Enterprise Resource Planning software is a comprehensive business management solution that combines various functions, such as finance, accounting, supply chain, manufacturing, human…
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Email Marketing & Automation
GetResponse: Build, Communicate, and Convert Your Contacts Into Customers With More Than Email
Marketing professionals often find themselves entangled in the complexities of managing multiple marketing technology (martech) platforms. The time and effort spent transferring data between systems, coupled with the steep learning curve associated with mastering each new tool, can significantly detract from the core objectives of marketing strategies. Recognizing these challenges, modern martech platforms have begun to evolve, offering a broad…