Where Should You Be Putting Your Marketing Efforts in 2020?

Every year, Chief Marketing Officers continue to predict and push strategies that they see trending for their customers. PAN Communications always does a great job of succinctly collecting and distributing this information – and this year they’ve included the following infographic, 2020 CMO Predictions, to make it easier. While the list of challenges and skillsets seem to be endless, I actually believe they can be boiled down quite a bit to 3 distinct issues: Self-Service

Why We Rebranded and Changed Our Domain to Martech.zone

The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies, I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to totally depend on pitching the news to reveal their culture, news, or advancements. They could broadcast those out via their corporate blog and build a community via social media that echoed their brand. Over time, they could build audience, community,