Mass Marketing

Martech Zone articles tagged mass marketing:

  • Sales and Marketing TrainingDigital Transformation: Old Marketing Vs New Marketing

    Digital Transformation: Old Marketer vs. New Marketer

    As I researched the Alterian site, I found this excellent diagram on their customer engagement page. The diagram effectively portrays how marketing has changed. It truly makes it clear as to whether or not your marketing has evolved. The strategies and tools marketers employ have dramatically transformed over the years. Technological advancements and data analytics have driven the shift from…

  • Email Marketing & Automationmass marketing versus personalization

    Mass Marketing Versus Personalization

    If you’ve been a reader of my work, you know that I’m an opponent of the versus analogy in marketing. It’s often, as in the case of personalization, not a choice of what strategy to use, but when to use each strategy. There’s some irony in the fact that this infographic is mass marketing… but pushes for improved personalization. Both…

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