The Future Of Social IS The Future Of Marketing

I recently had the opportunity to attend ExactTarget Connections 2012, and among several panel discussions, I especially enjoyed the one entitled Social 2020: What Will Become Of Us? Moderated by the inimitable Jeff Rohrs, VP Marketing Research & Education at ExactTarget, it included Margaret Francis, VP of Social at ExactTarget, David Berkowitz, VP of Emerging Media at 360i, Stephen Tarleton, Director of Global Channel & SMB Marketing Bazaarvoice, and Sam Decker, CEO and Founder of Mass

Mass Relevance: Tools to Leverage Content Curation

Some of you may be asking what content curation is. There’s a ridiculous volume of content being published on the web via Twitter, Facebook, blogs, news, YouTube and other mediums. Chances are that some of that content is valuable to your audience – but it requires some analysis, filtering and presentation in a manner that is helpful. On Martech Zone, we curate a lot of content. One example is infographics. While we find a ton