Martech Zone articles tagged mastercard:

  • Ecommerce and RetailWhat is credit card tokenization?

    What Is Credit Card Tokenization?

    Credit card tokenization is a security feature that replaces a credit card’s sensitive account information, such as the 16-digit primary account number (PAN), with a unique digital identifier called a token. The token is used in place of the PAN to facilitate a payment transaction, and is only valid for a specific transaction or set of transactions. Tokenization is a…

  • Ecommerce and RetailiOS 16 Retail and Ecommerce Features

    The 3 Features in iOS 16 That Will Impact Retail and E-Commerce

    Whenever Apple has a new release of iOS, there’s always huge fanfare amongst consumers on the experience improvements that they’ll achieve using an Apple iPhone or iPad. There is a significant impact on retail and e-commerce as well, though, that’s often understated in the thousands of articles written around the web. iPhones still dominate the United States market with 57.45%…

  • Ecommerce and Retailemv credit cards

    Why You Need to Upgrade Your Card Swipe to EMV

    While at IRCE, I got to sit down with Intuit’s SVP of Payments and Commerce Solutions, Eric Dunn. It was an eye-opening look into Intuit’s growth in the retail and e-commerce market. In fact, many people don’t realize but more money flows through Intuit than PayPal when it comes to online commerce (if you include their payroll services). Intuit is…

  • Ecommerce and Retailsmartcard credit card

    Smartcards Rolling Out Over the Next Few Years

    Wow… when you think about all the dedicated and dependent hardware for traditional magnetic striped credit cards, that’s a ton of equipment and expense out there to replace. Over the next few years, though, that’s exactly what’s going to happen! Traditional credit cards are on their way out. It took the hacking of 70 million Target credit cards during the…

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