Where Should You Be Putting Your Marketing Efforts in 2020?

Every year, Chief Marketing Officers continue to predict and push strategies that they see trending for their customers. PAN Communications always does a great job of succinctly collecting and distributing this information – and this year they’ve included the following infographic, 2020 CMO Predictions, to make it easier. While the list of challenges and skillsets seem to be endless, I actually believe they can be boiled down quite a bit to 3 distinct issues: Self-Service

What is Predictive Marketing?

The foundational principals of database marketing are that you can analyze and score a set of prospects based on their similarity to your actual customers. It’s not a new premise; we’ve been utilizing data for a few decades now to do this. However, the process was grueling. We used extract, transformation and load (ETL) tools to pull data from multiple sources to build a centralized resource. That could take weeks to accomplish, and the ongoing

The Cause and Staggering Consequences of Data Issues

Over half of all marketers believe that dirty data is the biggest obstacle at building a successful marketing program. Without quality data or incomplete data, you’re missing the ability to accurately target and communicate with your prospects. In turn, this leaves a gap in your ability to ensure you’re meeting your sales team’s needs as well. Sales efficiency is a growing technology segment. The ability, with great data, to target prospects, convert them to leads,

LinkedIn: Top 25 Social Media Experts to Follow

Jason Miller recently posted on social media that he felt like he had given birth when his newest creation was finally published. No doubt he’s proud of this baby! The Sophisticated Marketer’s Guide to LinkedIn is fantastic… creative, colorful, and packed with advice from different marketing professionals, different use cases, and a ton of resources. If you’ve not downloaded it yet – download it and utilize it as a checklist for how you’re putting your