Here’s a Great List of Instagram Story Examples and Case Studies

We’ve shared a previous article, Everything You Need to Know About Instagram Stories, but how are brands utilizing them to drive marketing and sales? Instagram Story Statistics: So how are brands putting Instagram Stories to work for them? Here are 7 ways that brands are utilizing stories to increase awareness, engagement, and sales with Instagram users: Product Promotion – 36% of all stories directly promote the sale of a product or service. An Inside Look

Are Emojis Cool In Your Marketing Communications? ?

I know I used ? in the title, but I really meant ?. Personally, I’m not sold on the use of emojis (graphical representations of emoticons). In the realm of business communications, I find emojis somewhere in between texting shortcuts and cussing. Personally, I love using them at the end of a really sarcastic Facebook comment, just to let the person know I don’t want them to punch me in the face. ? What is

Cloudwords: Global Marketing to Generate Demand and Drive Growth

In order for companies to generate demand and grow globally, they need to speak 12 languages to communicate with 80% of their target audiences. Since more than 50% of revenue for U.S. companies is coming from global customers, the . However, companies that need to quickly translate their marketing materials and expand internationally are faced with a big challenge: their existing localization process is manual, time-consuming, inefficient, and hard to scale. The Global Content Gap

The Data Points to a Surprise Super Bowl Commercial Winner

The most effective Super Bowl commercials may not be the ones you think. While our ability to collect data is growing, our ability to understand data is still catching up. At Perscio, our team of data scientists did a deeper analysis of Twitter activity during the Super Bowl and found that the most popular commercials aren’t necessarily the ones getting the best results. Also, at the end of this article is an interactive view of

What is a Slogan? Slogans of Famous Brands and their Evolution

At DK New Media, our slogan is that We help companies meet their marketing potential. It fits a wide range of services that we offer – from product consulting, to content development, to online marketing optimization… everything we do is to identify gaps in strategies and help the companies fill those gaps. We haven’t gone so far as getting it trademarked, developing a viral video or adding a jingle… but I like the message it

Everything Retailers Need to Know about Discount and Coupon Strategies

Wow – as soon as I saw this infographic from VoucherCloud, a leading UK voucher and discount site, I knew I had to share it! The infographic is a comprehensive look at retail discounts, voucher strategies, loyalty cards and coupon marketing best practices for retailers. It provides the profile of a coupon user, tips and tricks for optimizing your campaigns, and a ton of examples from leading retailers. What I appreciate most is this quote