Measure
Martech Zone articles tagged Measure:
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Search Marketing
The #1 Reason Companies Fail at Search Engine Optimization
If there’s one thing that annoys me when it comes to search engine optimization, it’s when someone pushes back against development or site changes because they read something somewhere. If your site sucks in rankings and you’re unable to improve rankings, you have to optimize. Leaving the site status quo because you read something somewhere gets you the exact results…
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Analytics & Testing
Ignore, Measure and Focus
Gregg Stewart has an outstanding post speaking to Marketing Integration in a Decentralized World. When you get a chance, please read the post and consider – not just the advice – but the solutions that are offered. One of the solutions mentioned was Aprimo. Aprimo is an Indianapolis-based company that I had the pleasure of speaking with over the last…