Measure

Martech Zone articles tagged Measure:

  • Search MarketingDepositphotos 7770893 s

    The #1 Reason Companies Fail at Search Engine Optimization

    If there’s one thing that annoys me when it comes to search engine optimization, it’s when someone pushes back against development or site changes because they read something somewhere. If your site sucks in rankings and you’re unable to improve rankings, you have to optimize. Leaving the site status quo because you read something somewhere gets you the exact results…

  • Social Media & Influencer Marketingaddvocate howitworks illustrations 04

    Addvocate: Identify, Amplify, Measure, Optimize, Govern

    Companies don’t take advantage of the powerful force they have internally when it comes to social media. We watch all the time as companies employ 1 or 2 social media folks to manage a corporate social media presence. They work hard, they distribute great content, but they’re in their own bubble when it comes to promoting their content. If you…

  • Analytics & Testing

    Ignore, Measure and Focus

    Gregg Stewart has an outstanding post speaking to Marketing Integration in a Decentralized World. When you get a chance, please read the post and consider – not just the advice – but the solutions that are offered. One of the solutions mentioned was Aprimo. Aprimo is an Indianapolis-based company that I had the pleasure of speaking with over the last…

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