Measurement

Martech Zone articles tagged measurement:

  • CRM and Data PlatformsWhy Are Data Management Platforms Being Phased Out?

    The Downfall of Data Management Platforms (DMPs)

    We’re in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say they’re ready for a world without cookies and identifiers. IAB, State of Data But actions speak louder than words. Advertisers…

  • Content MarketingDevelopment of a Successful Content Marketing Project

    The 8 Step Approach to Successful Content Marketing

    Vertical Measures has developed an 8-step approach for developing a successful content marketing project that includes strategy development, ideation, content creation, optimization, content promotion, distribution, lead nurturing and measurement. Viewing this content marketing as a cohesive strategy throughout the customer lifecycle is imperative because it aligns the content with the stage or intent that the visitor to your site and…

  • Ecommerce and RetailZero Moment of Truth: Steps to Readiness for Marketers

    Zero Moment of Truth: 8 Steps to Readiness

    Late last year, I stood in for a colleague to do a presentation on Google’s Zero Moment of Truth (ZMOT). While a ton of effort and material is put into documenting the strategy, for most modern marketers, the material is relatively elementary. What is the Zero Moment of Truth? Whether we’re shopping for corn flakes, concert tickets or a honeymoon…

  • Marketing Infographicsstate of social media marketing

    State of Social Media Marketing

    Awareness has published The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis and an associated infographic (below). The report dives into the numbers to detail items with important business value, including: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to…

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