Proximity Marketing and Advertising: The Technology and Tactics

As soon as I walk into my local Kroger (supermarket) chain, I look down at my phone and the app alerts me where I can either pop up my Kroger Savings barcode for checking out or I can open the app to search and find items in the aisles. When I visit a Verizon store, my app alerts me with a link to check-in before I even get out of the car. These are two

The Top Online Marketing Activities for Small and Medium-Sized Businesses

Emarsys, a leading provider of cloud marketing software for B2C companies, has released the results of its in-person and online survey of 254 retail professionals published in partnership with WBR Digital. Key findings include SMBs (businesses with revenues of $100 million or less) in B2C retail are developing omnichannel strategies around proven success, are spending more time preparing for the critical holiday shopping season, and are attempting to bring more advanced technology to the fore, and keep pace

10 Benefits Every Small Business Realizes with a Digital Marketing Strategy

We interviewed Scott Brinker about his upcoming Marketing Technology Conference, Martech. One of the things I discussed was the number of businesses who don’t deploy strategies because their current strategy works. I have no doubt that companies with, for example, a great word of mouth clientele, can have a growing and prosperous business. But that doesn’t mean a digital marketing strategy won’t help them. A digital marketing strategy can assist their prospects in researching the

The Rise of the Progressive SMB

Part of recognizing the opportunity for marketing is understanding how your customers are using your products and services. Our workforce is dramatically changing in the small and medium-sized business (SMB) segment. If your business serves SMB’s, you have to ensure that the remote work force and collaboration tools are available to fully leverage your products and services. If you’re B2C, understand that work hours are changing and buying habits are changing. While retail outlets serve

10 Social Media Habits for B2B Marketing

In August, Softchoice sent a survey to their customers and received 1,444 completed responses representing more than 1,200 small and medium-sized businesses (SMB), enterprise, public sector and educational organizations. 71% of respondents were in IT and the sample was basically 50 percent U.S. and 50 percent Canadian organizations – so very representative of the North American business landscape. One aspect of the presentation that should scream out is the Wordle representation of the remarks: Relevant