10 Steps to Managing Crisis Communications

Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. Crisis communications can be overwhelming — from the delayed response as to what you’re supposed to say to all of the social mentions coming in to determining whether or not it is a real crisis. But in the midst of the chaos, it is always important to have a plan. We worked with our social monitoring platform sponsors

Video: 5 Steps to Better Public Relations

Our friends over at Meltwater decided to have a little fun on a Monday (and Cindo de Mayo) and created this short, hilarious video for our viewing pleasure. Take a break and watch! The 5 Steps to Better Public Relations Define Your Channel Prepare Tell Many Stories Follow Up Don’t be Upset if One of Your Stories Dies Check out the accompanying blog post: Meltwater is a sponsor of Martech Zone and we utilize their toolsets

25 Awesome Social Media Tools

It’s important to note that social media platforms are quite different in their goals and features. This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely. When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming. We’ve compiled 25 great tools to get you and your team started, categorized into 5 types of tools: Social Listening, Social Conversation, Social Marketing, Social Analytics

Meltwater Buzz Social Media Marketing Suite

Meltwater provides a rich Results-Driven Social Media Marketing platform that’s popular globally, especially in the public relations industry. Cultivate strong social business communities with Meltwater social media marketing solutions to build brands, nurture advocates and drive revenue. Meltwater social media marketing solutions combine deep social media monitoring and analytics with efficient social engagement to help you create more effective marketing campaigns and build deeper brand relationships across large communities to deliver real social media ROI.