Marketing is such a vast area of knowledge that sometimes it can be overwhelming. It feels like you need to do a ridiculous amount of things at once: think through your marketing strategy, plan out content, keep an eye on SEO and social media marketing and so much more. Luckily, there is always martech to help us. Marketing tools can take a load off our shoulders and automate the tedious or less exciting parts of
I just wrote about my reignited love affair with Twitter and shared a couple great tools for managing your Twitter followers. Here’s another nice tool that I just discovered! Riffle by CrowdRiff is a Chrome Plugin that adds a Twitter dashboard pane that helps you identify and analyze information on the Twitter user. Riffle provides information including the activity, the account’s engagement, the source of the tweets as well as their top mentions and affinities.
I’m not sure I would have called this infographic How to Create Perfect Posts; however, it does have some great clarification on what best practices work for updating your blog, video and social statuses online. This is the fourth iteration of their popular infographic – and it adds in blogging and video. Utilization of imagery, call-to-action, social promotion and hashtags are great advice and often ignored as marketers just work to broadcast their content. I
Todd Wheatland, head of thought leadership at Kelly Services, recently wrote about mention on a post from Social Media Examiner, 14 Social Media Tools used by Marketing Pros. mention is a comprehensive social monitoring and media monitoring platform. mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing one thing better than anyone else. As well as being an absolute joy to use,