messaging
- CRM and Data Platforms
3 Keys To Marketing Effectively For B2B Growth
If you’re a B2B marketer you can’t help but notice that the world is a little different these days. Lately, we’ve all been feeling the effects of an uncertain economy – in the broader market and maybe within our own organizations. But even when the economic picture was rosier (or at least more predictable), there was growing pressure to show…
- Analytics & Testing
Customer.io: Automated Marketing Messages that Convert
You’ve got your customer acquisition funnel dialed in. Your retention strategy is all plotted out. And you’ve got a warehouse full of customer data. So why aren’t enough people converting, and where’s all that churn coming from? Chances are, your marketing messages just don’t line up with your customers’ actual needs in the moment. And when they don’t see immediate…
- Artificial Intelligence
5 Lessons Learned From Over 30 Million One-to-One Customer Interactions in 2021
In 2015, my co-founder and I set out to change the way marketers build relationships with their customers. Why? The relationship between customers and digital media had fundamentally changed, but marketing hadn’t evolved with it. I saw that there was a big signal-to-noise problem, and unless brands were being hyper-relevant, they couldn’t get their marketing signal strong enough to be…
- Advertising Technology
Vibenomics Audio Out-Of-Home Advertising: Personalized, Location-Based Music and Messaging
Prime Car Wash CEO Brent Oakley had a problem. His premium car washes were a hit, but while his customers were waiting on their car, no one was engaging them on the new products and services they had to offer. He created a platform where he could record personalized, location-based messages and music to his customers. And it worked. When…
- Mobile and Tablet Marketing
Mobile Gaming Marketing at a Glance, the Best Learnings from Operators
A decade in and smartphones have well and truly taken over. Data shows that by 2018, there will be 2.53 billion smartphone users around the world. The average user has 27 apps on their device. How do businesses cut through the noise when there is so much competition? The answer lies in a data-led approach to app marketing and understanding…
- Analytics & Testing
The Art and Science of Content Marketing
While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories – one type of content stands out. Whether it’s a blog post, an infographic, a whitepaper or even a video, the best performing content tells a story that’s explained or illustrated well, and supported by research. This infographic from Kapost really…
