Here’s How Adding Metaphors to Your Story Will Sell

The most common metaphor we utilize when selling our services, explaining our process, and setting expectations with our prospects is discussing investing. Over and over, we hear from clients who state: We tried [insert marketing strategy] and it didn’t work. How long did you try it? How well did you execute? What size investment did you make? Let’s discuss your retirement fund… if you tried it for a month, didn’t meet with a financial consultant,