The Science Behind Engaging, Memorable and Persuasive Marketing Presentations

Marketers know better than anyone the importance of effective communication. With any marketing efforts, the goal is to deliver a message to your audience in a way that engages them, sticks in their minds, and persuades them to take action—and the same holds true for any kind of presentation. Whether building a deck for your sales team, asking for budget from senior management, or developing a brand-building keynote for a major conference, you need to

Here’s How Adding Metaphors to Your Story Will Sell

The most common metaphor we utilize when selling our services, explaining our process, and setting expectations with our prospects is discussing investing. Over and over, we hear from clients who state: We tried [insert marketing strategy] and it didn’t work. How long did you try it? How well did you execute? What size investment did you make? Let’s discuss your retirement fund… if you tried it for a month, didn’t meet with a financial consultant,