Martech Zone articles tagged metrics:

  • Sales EnablementOutsourced Lead Generation (Leadgen) Pros and Cons

    The Pros and Cons of Outsourcing B2B Lead Generation and Appointment Scheduling

    Generating quality leads and scheduling appointments play a pivotal role in the success of B2B organizations. Many companies outsource these tasks to third-party providers to leverage specialized expertise, save time and resources, and improve efficiency. However, like any business decision, outsourcing B2B lead generation (leadgen) and appointment scheduling has advantages and disadvantages. In this article, we will explore the reasons…

  • Analytics & TestingAcquisition Channels for Scalable Growth

    6 Steps to Find the Right Acquisition Channels for Scalable Growth

    Marketing is essential to building brand awareness, driving sales, and fostering a sense of loyalty within a customer base. Even when leveraging self-serve and product-led growth strategies, you must first make people aware of your product before you can convert the average consumer into a loyal customer. That much hasn’t changed. What has changed, however, is the number of acquisition…

  • Artificial IntelligenceSugarCRM Case Study

    How Kelly-Moore Paints Made the Leap to SugarCRM to Fuel Innovation and Business Transformation

    The race to differentiate the customer experience has many organizations looking to re-platform their customer relationship management (CRM) systems.  This was the case with Kelly-Moore Paints. Shrugging off its existing CRM provider, the paint company made the move to SugarCRM. Today, Kelly-Moore Paints applies Sugar’s scalable, out-of-the-box, AI-driven CRM platform for sales and marketing automation, fueling innovation and business transformation.…

  • Analytics & TestingOptimizely Stats Engine and A/B Testing Strategies

    Optimizely Intelligence Cloud: How To Use Stats Engine To A/B Test Smarter, And Faster

    If you’re looking to run an experimentation program to help your business test & learn, chances are you’re using Optimizely Intelligence Cloud – or you’ve at least looked at it. Optimizely is one of the most powerful tools in the game, but like any such tool, you might use it wrong if you don’t understand how it works.  What makes…

  • Analytics & TestingPartnering with an Agency for Success

    How You Value Your Agency Will Define Your Project’s Success

    This article was originally published in Forbes. One of the considerations that agencies often have to navigate is how their prospective clients value an agency’s services. Many clients measure the output productivity (pieces per hour) or the output cost (price per hour) but neither of those takes into consideration the actual results. The real value of marketing or development is…

  • Analytics & Testing
    how to measure public relations online

    How to Measure Your Online Public Relations Effectiveness

    Standards are key to measure the effectiveness of any aspect of your online marketing, including public relations. Below are two sets of standards in the industry, AMEC and PRSA). Personally, I believe that PR professionals should also be adopting organic search metrics as well, combining both organic and social presence into a single share of voice with respect to their…

  • Analytics & Testing5 Key Website Metric Categories

    5 Key Website Metric Categories You Should Be Analyzing

    The advent of big data has brought about many different conversations concerning analytics, tracking and measured marketing. As marketers, we definitely know the importance of tracking our efforts, but we can get overwhelmed with what we’re supposed to be tracking and what we’re not; what, at the end of the day, should we be spending our time on? While there…

  • Marketing Infographicsagency marketer trouble1

    14 Troubling Trends with Agencies

    Since we operate our own agency assisting marketing technology companies, we know all to well the trials and tribulations of the agency industry. As a boutique agency, we have an advantage in that we can be very picky with our clients. On the other side, we often struggle because enterprise companies don’t want to balance another agency in their marketing…

  • Content Marketinginbound marketing tips

    24 Inbound Marketing Pro Tips for E-commerce Content Marketing

    The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry…

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