Finally – A Resource to Keep Abreast of Social Media Marketing!

The incredible folks at Social Media Examiner have launched their exclusive membership community, The Social Media Marketing Society. The purpose of the Society is to help you discover new ideas, avoid trial and error, implement the newest social tactics and find what works best with social media marketing. When you join the Society, you’ll receive three original training sessions each month that are timely, tactical and expert-led. This means that you’ll have the ongoing training

Follow the Top Social Media Influencers of 2014

Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators – provide help and insight Coaches – engage and assist (you’ll find me here!) Entertainers – engage and

The Inbound Marketing Experts You Will Learn From Online

Colleague Dave Morse of Delta Faucet passed on a congratulations to me today for making a list of 18 Must-Know Inbound Marketing Experts in Marketo’s Whitepaper: Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program. What is an Inbound Marketing Expert? Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect’s attention. Inbound marketing earns the attention of customers, makes the

Learn to Play Nice

If you look back at the history of this blog, you’ll find that we get excited about finding new technologies and educating our readers on them. Unless a company is doing something immoral or just plain stupid, we’re typically positive in our approach. I don’t want this blog to get so big that we can bury some companies while promoting others… and it honestly disappoints me when some of my other more popular colleagues take

Disqus: Reigning Champion of Commenting Systems

I’m not sure what ever happened to IntenseDebate… seems to have been swallowed by Automattic with nothing exciting new in quite a while. I left Disqus to test the paid system, Echo, and wasn’t impressed at all. The feature may or may not have been around for a while, but Disqus is now cleanly integrated with Twitter and Facebook to promote blog posts socially. Today, I noticed that when I clicked “Like” on a post,

Do Comments Equal Conversions?

I did some analysis of my blog this weekend to look for a correlation between my search engine results, my most popular blog posts, the posts with the most comments, and the posts that actually resulted in revenue due to consulting or speaking engagements. There was no correlation. Reviewing my most popular posts, you’ll find WordPress Contact Form, Huntington Bank Sucks, I left Basecamp, and the length of an Email Address carry the most traffic.