7 Tools For Influencer Marketing Research Relevant To Your Niche

The world is constantly changing and marketing is changing with it. For marketers, this development is a two-sided coin. On one hand, it’s exciting to be continually catching up with marketing trends and coming up with new ideas. On the other hand, as more and more areas of marketing arise, marketers become busier — we need to handle marketing strategy, content, SEO, newsletters, social media, come up with creative campaigns, and so on. Fortunately, we have marketing

The Past, Present, and Future of the Influencer Marketing Landscape

The past decade has served as one of immense growth for influencer marketing, establishing it as a must-have strategy for brands in their efforts to connect with their key audiences. And its appeal is set to last as more brands look to partner with influencers to demonstrate their authenticity.  With the rise of social ecommerce, redistribution of advertising spend to influencer marketing from television and offline media, and increased adoption of ad-blocking software that thwarts

Infographic: 21 Social Media Statistics That Every Marketer Needs To Know In 2021

No doubt that the influence of social media as a marketing channel increases each year. Some platforms arise, such as TikTok, and some remain almost the same as Facebook, leading to progressive change in consumer behavior. However, with years people got used to brands presented on social media, so marketers need to invent new approaches to achieve success on this channel. That’s why keeping an eye on the latest trends is crucial to any marketing

7 Influencer Marketing Trends Expected in 2021

As the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself changed. As people were forced to rely on virtual instead of in-person experiences and spent more time on social networks instead of in-person events and meetings, influencer marketing suddenly found itself at the forefront of an opportunity for brands to reach consumers through social media in meaningful and authentic

Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing

You come across a social media profile with a higher than average follower count, thousands of likes, and previous brand partnership experience – trick or treat? With the number of influencer marketing campaigns continuing to rise, it’s not too uncommon for brands to fall victim to the deceit of such accounts with fake followers and an inauthentic audience.  According to the Influencer Marketing Hub: Influencer marketing is set to grow to approximately $9.7B in 2020.