Micromoments

Martech Zone articles tagged micromoments:

  • CRM and Data Platforms
    Micro-moments and customer journeys

    Micro-Moments and Customer Journeys

    The online marketing industry continues to make progress in providing technology that is enabling marketers to both predict and provide roadmaps to help consumers and businesses convert. We’ve made some assumptions up to this point, though. The general theme of personas and sales funnels is much more porous and flexible than we ever imagined. Cisco has provided research that the…

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