microsoft clarity
- Analytics & Testing
Four Ways to Use Heatmaps to Optimize Your Landing Page
Landing page optimization is one of the most challenging tasks, simply because there are no rights or wrongs. What works for some websites may not work so well for you. There are too many variables: colors, images, different kinds of calls-to-action (CTAs), etc. You can never be sure what distracts your visitors and what draws their attention. There are all…
- Analytics & Testing
Microsoft Clarity: Free Heatmaps and Session Recordings for Website Optimization
As we designed and developed a custom Shopify theme for a fashion customer, we wanted to ensure that we designed an elegant and simple ecommerce site that didn’t confuse or overwhelm their customers. One example of our design testing was a more information block that had additional details about the products. If we published the section in the default region,…
- Mobile and Tablet Marketing
Are You Really Mobile Friendly? Tools And What To Test For Mobile Speed, Mobile SEO, And Mobile User Behavior
While most marketing industry professionals design and publish sites from the comfort of their desktop and a nice large display, the majority of visitors to your website may be arriving (or could be arriving) from mobile devices. Not taking the time to ensure that your websites and landing pages are mobile-friendly can leave a huge gap in your inbound marketing…
- Analytics & Testing
How to Review and Audit your CRO Strategy for Gaps and Blind Spots
It could legitimately be argued that Conversion Rate Optimization (CRO) is an art form within its own right as far as skilled marketing departments are concerned. Optimizing conversions can fundamentally make all the difference between receiving traffic and seeing your flow of visitors perform the desired actions on-site. For smaller businesses, it can be difficult to constantly ensure that your…
- Analytics & Testing
Checklist: A Comprehensive List Of 40+ Steps To Successfully Launch A New Website, Online Store, or Do A Site Refresh
Whether I’m launching a website on a new domain or relaunching a client website, there are a number of steps that I take to ensure that the site is properly launched and fully accessible to users and search engines. I will mention some examples of plugins or applications in the following article, but this is not a platform-specific article. This…
