Reading Time: 8 minutes LinkedIn has revolutionized the way businesses connect with each other. Make the most out of this platform by using its Sales Navigator tool. Businesses today, regardless of how big or small, rely on LinkedIn for hiring people across the globe. With over 720 million users, this platform is growing every day in size and value. Besides recruiting, LinkedIn is now a top priority for marketers wishing to step up their digital marketing game. Starting with
Leadfeeder: Identify and Score B2B Companies Visiting Your Site
Reading Time: 2 minutes Leadfeeder is a web app that increases your sales intelligence by integrating your sales and marketing data, enabling your organization to discover new businesses and monitor existing customers that are coming to your website. The identification is coupled with a rich database of employees where you can find the emails and social profiles of decision-makers within the organization. This is a great tool for B2B businesses because it can identify anonymous visitors that have an
Mediafly: End-To-End Sales Enablement and Content Management
Reading Time: 2 minutes Carson Conent, CEO of Mediafly, shared a great article that answered the question, What Is Sales Engagement? when it comes to identifying and finding a sales engagement platform. The definition of Sales Engagement is: A strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of
3 Ways to Easily Collect Prospect Data with LinkedIn Integrated Lead Generation Forms
Reading Time: 3 minutes LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I’m not sure a day doesn’t go by that I’m not utilizing my professional account to connect and meet others. LinkedIn continues to recognize their key position in the social media space, ensuring the ability of businesses to connect for recruitment or acquisition. Marketers recognize that lead collection results are severely diminished as a prospect is
Understanding Your Customers’ Needs with Predictive Analytics
Reading Time: 4 minutes For many sales and marketing professionals, it’s a constant struggle to derive any actionable insights from existing data. The crushing volume of incoming data can be intimidating and wholly overwhelming, and attempting to extract the last ounce of the value, or even just the key insights, from that data can be a daunting task. In the past, the options were few: Hire data scientists. The approach of getting professional data analysts to analyze data and come