How To Set Up Email Authentication with Microsoft Office (SPF, DKIM, DMARC)

We’re seeing more and more deliverability issues with clients these days and too many companies don’t have basic email authentication set up with their office email and email marketing service providers. The most recent was an ecommerce company we’re working with that sends their support messages out of Microsoft Exchange Server. This is important because the client’s customer support emails are using this mail exchange and then routed through their support ticketing system. So, it’s

Excel Formulas For Common Data Cleanup

For years, I’ve used the publication as a resource to not just describe how to do things, but to also keep a record for myself to look up later! Today, we had a client that handed us a customer data file that was a disaster. Virtually every field was misformatted and; as a result, we were unable to import the data. While there are some great add-ons for Excel to do the cleanup using Visual

How To Launch A Successful Email Signature Marketing (ESM) Campaign

If you’re working for a company with more than one employee, there’s an opportunity for your company to utilize email signatures to manage and drive awareness, acquisition, upsell, and retention initiatives but doing it in a manner that’s not intrusive. Your employees are writing and sending countless emails every single day to hundreds, if not thousands, of recipients. The real estate in every 1:1 email that leaves your email server is an incredible opportunity that’s

The Top 5 Trends in Digital Asset Management (DAM) Happening In 2021

Moving into 2021, there are some advancements happening in the Digital Asset Management (DAM) industry. In 2020 we witnessed massive changes in work habits and consumer behavior due to covid-19. According to Deloitte, the number of people working from home doubled in Switzerland during the pandemic. There is also reason to believe that the crisis will cause a permanent increase in remote work on a global scale. McKinsey also reports of consumers pushing towards an

Arrrgh Microsoft Office VBA & XML!

I was doing some playing around with Microsoft Office today and actually created a form that would post to an API and then bring back the response XML. Since Office 2003 is XML integrated, I then looked to see how I could easily parse the returned XML to save it to a table or temporary recordset…. Aarrrrgh! This is when I find out that Microsof Office 2003 is fully integrated with XML (or MSXML) through