Mediafly: End-To-End Sales Enablement and Content Management

Reading Time: 2 minutes Carson Conent, CEO of Mediafly, shared a great article that answered the question, What Is Sales Engagement? when it comes to identifying and finding a sales engagement platform. The definition of Sales Engagement is: A strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of

Showpad: Sales Content, Training, Buyer Engagement and Measurement

Reading Time: 4 minutes As your business rolls out sales teams, you’ll find that the search for effective content becomes an overnight necessity. Business development teams search for white papers, case studies, package documentation, product and service overviews… and they want them customized by industry, client maturity, and client size. What is Sales Enablement? Sales Enablement is the strategic process of equipping sales organizations with the right tools, content, and information to sell successfully. It empowers Sales reps to

The History of Email and Email Design

Reading Time: < 1 minute 44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol. When he showed colleague Jerry Burchfiel, the response was: Don’t tell anyone! This isn’t what we’re supposed to be working

Microsoft Pleads Google to Take Corporate Email Market

Reading Time: 2 minutes Like many of you, I’m forced to work with Microsoft Outlook at my company. I’m also forced to design and send emails utilizing simple HTML and images to ensure that our corporate clients can read those emails. With Outlook 2007, Microsoft abandoned web standards for HTML and returned to their 2000 standard – rendering email with the Microsoft Word engine. Outlook has now stated that their 2010 version will continue to utilize the Microsoft Word