Reading Time: 2 minutes As a partner in an agency working with enterprise companies, my days are a blur and my calendar is a mess – bouncing from sales, to strategy, to stand-ups, to partner, and partner meetings non-stop. Between all of those calls, I need to actually get the work done that I’ve committed to with clients, too! One thing that I’ve personally done in the past is simply blocked out time on my calendar to ensure I
Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend
Reading Time: 3 minutes The Coronavirus pandemic has come with its set of challenges and learnings from a societal, personal, and business perspective. It’s been challenging to keep new business growth due to economic uncertainty and frozen sales opportunities. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently) scrambling to overexert themselves in preparation. However, what I believe will keep martech businesses growing
UserTesting: On-Demand Human Insights to Improve the Customer Experience
Reading Time: 4 minutes Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies that embrace human insights and get qualitative feedback from their customers (and not just survey data) are able to better relate to and connect with their buyers and customers in more meaningful ways. Collecting human
Outook Customer Manager: A Free Contact Manager App for Office 365 Business Premium
Reading Time: 2 minutes A colleague of mine was asking what inexpensive customer relationship manager could she use for her small business. My first question back was what office and email platform was she utilizing to communicate with her prospects and customers and the response was Office 365 and Outlook. Email integration is key to any CRM implementation (one of a number of factors), so understanding what platforms are already being utilized in a company is essential to narrow
Will Sales People Be Replaced By Robots?
Reading Time: 3 minutes After Watson became the Jeopardy champion, IBM teamed-up with the Cleveland Clinic to help physicians speed up and improve the accuracy rates of their diagnosis and prescriptions. In this case, Watson augments the skills of physicians. So, if a computer can help perform medical functions, surely it would seem that one could assist and improve the skills of a salesperson as well. But, will the computer ever replace sales personnel? Teachers, drivers, travel agents, and