Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend

The Coronavirus pandemic has come with its set of challenges and learnings from a societal, personal, and business perspective. It’s been challenging to keep new business growth due to economic uncertainty and frozen sales opportunities. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently) scrambling to overexert themselves in preparation. However, what I believe will keep martech businesses growing

UserTesting: On-Demand Human Insights to Improve the Customer Experience

Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies that embrace human insights and get qualitative feedback from their customers (and not just survey data) are able to better relate to and connect with their buyers and customers in more meaningful ways. Collecting human

Outook Customer Manager: A Free Contact Manager App for Office 365 Business Premium

A colleague of mine was asking what inexpensive customer relationship manager could she use for her small business. My first question back was what office and email platform was she utilizing to communicate with her prospects and customers and the response was Office 365 and Outlook. Email integration is key to any CRM implementation (one of a number of factors), so understanding what platforms are already being utilized in a company is essential to narrow

Will Sales People Be Replaced By Robots?

After Watson became the Jeopardy champion, IBM teamed-up with the Cleveland Clinic to help physicians speed up and improve the accuracy rates of their diagnosis and prescriptions. In this case, Watson augments the skills of physicians. So, if a computer can help perform medical functions, surely it would seem that one could assist and improve the skills of a salesperson as well. But, will the computer ever replace sales personnel? Teachers, drivers, travel agents, and

Vungle: Monetize your Mobile App with In-App Videos

The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing. Vungle is one of the leaders in this industry, providing publishers a robust SDK for interactive video ads to

3 Real-Time Content Localization Methods to Increase Engagement

When people think about content personalization, they think about personal data that’s incorporated into the context of an email message. It’s not about just who your prospect or customer is, it’s also about where they are. Localization is a huge opportunity to drive sales. In fact, According to an infographic by Microsoft and VMob, utilizing real-time data can lead to hyper-personalized content creation. For example, a retailer who aligned seasonal marketing and promotional messages with