We’re seeing more and more deliverability issues with clients these days and too many companies don’t have basic email authentication set up with their office email and email marketing service providers. The most recent was an ecommerce company we’re working with that sends their support messages out of Microsoft Exchange Server. This is important because the client’s customer support emails are using this mail exchange and then routed through their support ticketing system. So, it’s
UserTesting: On-Demand Human Insights to Improve the Customer Experience
Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies that embrace human insights and get qualitative feedback from their customers (and not just survey data) are able to better relate to and connect with their buyers and customers in more meaningful ways. Collecting human
The 6 Key Characteristics of a Business Logo
Once, when talking about logos, the legendary logo designer of IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT said this: A logo doesn’t sell, it identifies. Paul Rand To be the most comprehensive and representative identity for your brand, every feature in your logo design must be there for a reason. Each aspect must be telling something about your brand. The shape you choose, colors you select, and fonts you select, must be part of
The Best Free Slideshow Maker Apps (Desktop Software, Mobile Apps, and Online Platforms)
Good slideshow maker software allows you to develop impressive presentations or videos with various customizable tools such as templates, sounds, effects, text formatting and shapes, etc. The generated files are saved in various formats like . MPEG, MOV, .AVI or .MP4, etc. So they can be easily accessed on other platforms such as Android, iOS or computer. These presentations can help you make special occasions like birthdays or weddings unforgettable, as they provide the best
Is Visual Studio Code The Best OSX Code Editor On The Market?
Every week I spend time with a good friend of mine, Adam Small. Adam is a great developer… he’s developed an entire real estate marketing platform that has incredible features – even just adding direct-to-mail options for his agents to send postcards without even having to design them! Like me, Adam has developed across the spectrum of programming languages and platforms. Of course, he does it professionally and every day whereas I’m stuck developing every
