Keep This Handy: The 10 New Rules of Crisis Communication

Our agency is located in Indiana and when the powers-that-be in the state passed their version of the Religious Freedom Restoration Act (RFRA), a crisis ensued. It wasn’t simply a government crisis. Since it impacted the business sector, it became a crisis for all of us doing business within the state. Especially when some some business leaders outside the state began to speak out and threaten to boycott the state (fascinating given that they’ve never