Millennials

Martech Zone articles tagged millennials:

  • Artificial IntelligenceBest Practices for Improving Customer Journeys

    The Art & Science of Improving the Customer Journey in 2023

    Improving the customer journey requires constant attention as companies adjust their strategies to rapidly shifting consumer trends, buying habits, and economic conditions. Many retailers need to adjust their strategies more quickly… Up to 60 percent of potential sales are lost when customers express intent to purchase but ultimately fail to act. According to a study of more than 2.5 million recorded sales…

  • CRM and Data PlatformsBest Practices For A Better Experience For Considered Purchases

    3 Best Practices For A Better Experience For Considered Purchases

    Whether it’s a young couple buying their first home, new parents purchasing life insurance, or soon-to-be empty nesters securing a loan for their college student, considered purchases are big ticket items that involve a high degree of financial and emotional risk. They require time and forethought, and for most consumers, plenty of comparison shopping. 81% of Americans say they rely…

  • CRM and Data PlatformsGen Z Behavioral Data

    Digital Behavioral Data: The Best-Kept Secret to Striking the Right Chord with Gen Z

    The most successful marketing strategies are fueled by a deep understanding of the people they are designed to reach. And, considering age is one of the most common predictors of differences in attitudes and behaviors, looking through a generational lens has long been a useful way for marketers to establish empathy for their audiences. Today, forward-leaning corporate decision-makers are focusing…

  • Ecommerce and RetailMillennial Shopping Habits and Buyer Behavior

    Is Millennial Shopping Behavior Really That Different?

    Sometimes, I groan when I hear the term millennial in a marketing conversation. At our office, I’m surrounded by millennials, so the work ethic and entitlement stereotypes make me cringe. Everyone I know that age is busting their butt and optimistic about their future. I love millennials – but I don’t think they’re sprayed with magic dust that makes them…

  • Social Media & Influencer MarketingHeartbeat

    Heartbeat: Reach Over 150,000 Passionate Female Millennial Consumers

    Brands today are spending $36 billion on social channels to engage and acquire new millennial consumers using Influencer-style campaigns with celebrity names. However; engagement and conversions are low because millennial women trust and engage more with friends’ recommendations exclusively when choosing between one product or service and another. Heartbeat is a platform for millennial women to promote brands within their…

  • Advertising Technologycredit union marketing 2017

    The Impact of Digital Marketing Trends on Credit Unions and Financial Institutions

    Colleague Mark Schaefer recently published a post, 10 Epic Shifts that are Re-Writing the Rules of Marketing, that is a must-read. He asked marketers throughout the industry how marketing was shifting profoundly. One area that I see a lot of activity in is the ability to personalize the relationship with the prospect or customer. I stated: This data flow could mean…

  • Analytics & Testing
    data driven

    Information Generation: Reaching Millennials with a Data-Driven Approach

    According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, it also provides a golden opportunity. While many marketers have shifted their marketing mix to focus on digital activities, it…

  • Ecommerce and Retail
    retail sms text messaging infographic

    Retailers are Improving Experience and Driving Revenue with Text Messaging

    The statistics are overwhelming that consumers pay more and engage further with companies that offer a great user experience with increased communication. Text messaging has evolved into one of the universal communication methods that retailers are deploying to improve customer experience and drive revenue. OpenMarket’s recent Retail Mobile Messaging Report conducted by Internet Retailer, polled 100 e-commerce retail professionals about…

  • Advertising TechnologyHow to Create A Snapchat Ad

    How To Create A Snapchat Ad

    In the past few years, Snapchat has grown its following to over 100 million worldwide with over 10 billion videos being watched per day. With such an overwhelming amount of followers on this app daily, it is to surprise that companies and advertisers are flocking to Snapchat to advertise to their target markets. Millennials currently represent 70% of all users…

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