As B2B marketers, we all know that having a lead scoring system to identify sales-ready leads or potential buyers is critical to running successful demand generation programs and to maintaining marketing-and-sales alignment. But implementing a lead scoring system that actually works is easier said than done. With Mintigo, you can now have lead scoring models that leverage the power of predictive analytics and big data to help you find your buyers faster. No more guessing.
After leaving the newspaper industry, one of my first jobs was developing prospect databases for B2B vendors. Using some third party tools, we developed a means to develop a custom index on firmagraphic traits on your client base. In other words, we would identify your ideal clients by revenue, number of employees, industry codes, years in service, location and any other information we could find. Once we knew what the common customer looked like, we