Mixpanel
Martech Zone articles tagged Mixpanel:
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CRM and Data Platforms
Syncari: Unify and Manage Cross-Functional Data, Automate Workflows And Distribute Trusted Insights Everywhere.
Companies are drowning in data that accumulates in their CRM, marketing automation, ERP, and other cloud data sources. When crucial operating teams cannot agree on which data represents the truth, performance is stifled and revenue goals are harder to attain. Syncari wants to make life easier for people who work in marketing ops, sales ops, and revenue ops who continually…
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CRM and Data Platforms
6 Steps to Get Customer Data Platform (CDP) Buy-in With Your C-Suite
It would be easy to assume that in the current frighteningly uncertain era, CxOs aren’t ready to make major investments in data-driven marketing and company operations. But surprisingly, they’re still interested, and it might be because they were already expecting a recession. Still, the prospect of the rewards of understanding customer intent and behavior was too important to ignore. Some…
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Content Marketing
Grow: Build The Ultimate Internet Marketing Dashboard
We’re big fans of visual performance indicators. Currently, we automate monthly executive reports to our clients and, within our office, we have a large screen that displays a real-time dashboard of all our clients’ internet marketing key performance indicators. It’s been a great tool – always letting us know which clients are getting superior results and which ones have an…
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Analytics & Testing
Mixpanel: Custom, Event-Driven Analytics
What’s a page view matter to your business? Do you know? Are you sure? I know that sometimes we get a ton of traffic and it doesn’t matter, and other times we get a few great visits that lead to great business relationships. The marketing theory is that more is better so we all follow the lead. But do we…