Jiwire: Location-Powered Mobile Advertising

The JiWire Location Graph™ platform enhances mobile audience profiles with a combination of location, engagement, demographic, contextual, first and third party data, time of day, day of week and other factors to deliver the audience that is most relevant for your brand. JiWire receives anonymized location data from over hundreds of millions devices, including smartphones, tablets & laptops, delivering significant scale. The precise location data they’re able to acquire allows them to pinpoint exact location

Does Advertising in Social Games Work?

In terms of eyeballs and attention spans, no single distribution channel might compete with social gaming. People across the world spend about 200 million minutes a day playing Angry Birds. Zynga’s new game, Cityville, attracted 100 million users in its first month alone. Marketers may try to snatch a piece of the gaming pie by slipping in some casual games featuring their brands, but chances are that such games would always pale in comparison to

Something Wicked This Way Comes…

Did you ever get the feeling that something really, really bad is about to happen? Screenshot of Vista about to Run on my MacBookPro with Parallels 3.0 and OSX Leopard.