Mobile Ads

Martech Zone articles tagged mobile ads:

  • Mobile and Tablet MarketingUZE Ads: Digital Out-Of-Home (DOOH) Advertising

    UZE Ads: The Marketplace Platform For Mobile Digital Out-Of-Home Advertising

    During the pandemic, the advertising market took a hit. Expected, of course, but a 19.1% drop in H1 220 is a serious impact on businesses. COVID-19 has reshaped the consumer landscape, as it has so many other aspects of daily life. People are traveling less and spending less. The pandemic will hopefully be over in the next few months, but…

  • Mobile and Tablet MarketingSkAdNetwork? Privacy Sandbox? I stand with MD5

    SkAdNetwork? Privacy Sandbox? I stand with MD5s

    Apple’s June 2020 announcement that the IDFA would be an opt-in feature for consumers by September’s iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best thing. It’s been over two months, and we’re still scratching our heads. With the recent much-needed postponement until 2021, we as an…

  • Ecommerce and RetailGoogle Ads Competitive Benchmark Report for Retail

    Infographic: New Strategies Are Emerging To Drive Retail Growth With Google Ads

    In its fourth annual study on the retail industry’s performance in Google Ads, Sidecar recommends that e-commerce retailers rethink their strategies and find the white space. The company published the research in its 2020 Benchmarks Report: Google Ads in Retail, a comprehensive study on the retail sector’s performance in Google Ads. Sidecar’s findings indicate key lessons for retailers to consider throughout 2020, especially…

  • Mobile and Tablet MarketingMobile Marketing Tips

    15 Mobile Marketing Tips to Drive More Sales

    In today’s extremely competitive marketplace, one thing is certain: your online marketing attempts must include mobile marketing strategies, or else you’ll be missing lots of action! A lot of people today are addicted to their phones, mostly because they’re accustomed to their social media channels, to the ability to instantly communicate with others, and also to the need to “stay…

  • Marketing Infographicstechnology marketing

    How Technology is Shaping the Future of Marketing

    It’s clear that the future of marketing is in mobile applications, and there is tremendous amount of room to grow; currently, only 46% of companies have mobile applications. On top of the mobile communications, Big Data is providing another opportunity for growth, but 71% of CMOs are unprepared for the data explosion. Mobile is shaping the future of marketing 46%…

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