I Canceled My Expensive Website Reporting and Analysis Tools for Diib

Diib is an affordable website analysis, reporting, and optimization tool that provides DIY marketers with all the information they need to grow their business.

CleverTap: Mobile Marketing Analytics and Segmentation Platform

CleverTap enables mobile marketers to analyze, segment, engage, and measure their mobile marketing efforts. The mobile marketing platform combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform, making it easy to collect, analyze, and act on customer insights in milliseconds. There are five parts of the CleverTap platform: Dashboard where you can segment your users based on their actions and profile properties, run targeted campaigns to these

What Data-Related Tools Are Marketers Using to Measure and Analyze?

One of the most shared posts we’ve ever written was on what analytics is and the types of analytics tools available to help marketers monitor their performance, analyze opportunities for improvement, and measure response and user behavior. But what tools are marketers using? According to Econsultancy’s latest survey, Marketers utilize web analytics overwhelmingly, then Excel, social analytics, mobile analytics, A/B or multivariate testing, relational databases (SQL), business intelligence platforms, tag management, attribution solutions, campaign automation,

Amplitude: Mobile Analytics for Decision Makers

Amplitude is a simple mobile application analytics platform for developers to integrate. The platform includes real time analysis, interactive dashboards, retention by cohort, instant retroactive funnels, individual user histories and data export. Professional, business and enterprise plans also include revenue analysis, user segmentation, customizable queries, advertising attribution analytics, direct database access and custom integration depending on the package you sign up for. Integrating with Amplitude only requires a single line of code in your app.

Localytics: Mobile App Analytics and App Marketing

Localytics provides a real-time mobile application analytics service for iPhone, iPad, Android, BlackBerry, Windows Phone 7 and HTML5 applications. Their cloud-based solution provides a closed-loop personalization platform which enables clients to segment users based on genuine in-app activity and deliver targeted and predictive marketing campaigns. Localytics Mobile App Analytics includes: Dashboards allow clients to analyze the user behaviors that matter, right as they happen Funnel management allows clients to use data to motivate prospects to