Diib is an affordable website analysis, reporting, and optimization tool that provides DIY marketers with all the information they need to grow their business.
One of the most shared posts we’ve ever written was on what analytics is and the types of analytics tools available to help marketers monitor their performance, analyze opportunities for improvement, and measure response and user behavior. But what tools are marketers using? According to Econsultancy’s latest survey, Marketers utilize web analytics overwhelmingly, then Excel, social analytics, mobile analytics, A/B or multivariate testing, relational databases (SQL), business intelligence platforms, tag management, attribution solutions, campaign automation,
Amplitude is a simple mobile application analytics platform for developers to integrate. The platform includes real time analysis, interactive dashboards, retention by cohort, instant retroactive funnels, individual user histories and data export. Professional, business and enterprise plans also include revenue analysis, user segmentation, customizable queries, advertising attribution analytics, direct database access and custom integration depending on the package you sign up for. Integrating with Amplitude only requires a single line of code in your app.
Localytics provides a real-time mobile application analytics service for iPhone, iPad, Android, BlackBerry, Windows Phone 7 and HTML5 applications. Their cloud-based solution provides a closed-loop personalization platform which enables clients to segment users based on genuine in-app activity and deliver targeted and predictive marketing campaigns. Localytics Mobile App Analytics includes: Dashboards allow clients to analyze the user behaviors that matter, right as they happen Funnel management allows clients to use data to motivate prospects to
It’s my belief that the writing is on the wall and retail outlets are now making the necessary investments in mobile strategies. Mobile has become key to consumer research and purchasing behavior. Combined with the massive adoption of smartphones, there’s little doubt of the impact mobile will have in years to come. Digby offers an SDK where the retailer’s mobile application can easily incorporate geofencing – make that app location-aware with Digby’s location-based analytics and
If you’re a mobile application developer or your company has multiple mobile applications, traditional analytics doesn’t quite cut it. Download behavior, store performance and usage behavior is key data that can help you significantly increase sales or downloads, as well as user interaction. People have come to expect a different experience when they are interacting on a mobile device… and analytics can help you discover the opportunities. Countly is an Analytics Platform solely focused on
Planning to embrace mobile engagement in a big way? There are many considerations that companies simply don’t anticipate or work to maximize their mobile strategies. Make sure to pay heed to the following tips: Seamless Technology – While technology for mobile engagement has still not arrived fully, companies should base their architecture around a cloud-based platform that brings together content, records, social feeds, device data, SaaS services, analytics and more. Call To Action – This