How to Polish Mobile App Store Product Pages in Pre-launch

Pre-launch phase is one of the most critical periods in the lifecycle of an app. Publishers have to deal with myriads of tasks which put their time management and priority setting skills to the test. However, an overwhelming majority of app marketers fail to realize that skillful A/B testing can smooth things down for them and assist in various pre-launch tasks. There are many ways publishers can put A/B testing into use before app’s debut

Leanplum: A/B Test Your Mobile Content and Messaging

Developing and deploying mobile applications can be a tedious, resource-consuming and frustrating process for companies. Just getting an approval from the App Store can sometimes be a relief, never mind actually optimizing your mobile app. And if you find that there are opportunities to improve or personalize the app, it typically means additional development and a new release. There are alternatives out there, though. Leanplum is a fully-integrated optimization solution for mobile apps to assist