MOLOCO Cloud: Data-Driven, AI-Powered Mobile Ad Solutions for Mobile Apps

MOLOCO Cloud is an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine learning technology that empowers mobile marketers to leverage first-party data and contextual signals from across the programmatic ecosystem to automatically optimize ad campaigns based on a variety of performance metrics. MOLOCO Cloud Features Include Exchanges – reach mobile

Does Advertising in Social Games Work?

In terms of eyeballs and attention spans, no single distribution channel might compete with social gaming. People across the world spend about 200 million minutes a day playing Angry Birds. Zynga’s new game, Cityville, attracted 100 million users in its first month alone. Marketers may try to snatch a piece of the gaming pie by slipping in some casual games featuring their brands, but chances are that such games would always pale in comparison to

Something Wicked This Way Comes…

Did you ever get the feeling that something really, really bad is about to happen? Screenshot of Vista about to Run on my MacBookPro with Parallels 3.0 and OSX Leopard.