Top Factors For Effective Mobile App Push Notification Engagement

Gone are the times when producing great content was enough. Editorial teams now have to think about their distribution efficiency, and audience engagement makes the headlines. How can a media app get (and keep) its users engaged? How do your metrics compare with the industry averages? Pushwoosh has analyzed push notification campaigns of 104 active news outlets and is ready to give you answers. What Are The Most Engaged Media Apps? From what we’ve observed at Pushwoosh,

Leanplum: A/B Test Your Mobile Content and Messaging

Developing and deploying mobile applications can be a tedious, resource-consuming and frustrating process for companies. Just getting an approval from the App Store can sometimes be a relief, never mind actually optimizing your mobile app. And if you find that there are opportunities to improve or personalize the app, it typically means additional development and a new release. There are alternatives out there, though. Leanplum is a fully-integrated optimization solution for mobile apps to assist