Reading Time: 4 minutes There’s is enough evidence out there about how mobile apps have taken over smartphones. If not a hundred, there is at least one app out there for every purpose. And yet, pioneering entrepreneurs are still probing new avenues to enter the mobility solution game. The question to ask, though, is: – How many new businesses and entrepreneurs can actually afford the traditional way of app development? Not only is mobile application development capital-draining and time-consuming,
Reading Time: 4 minutes The news of Apple ramping up its search engine efforts is exciting news in my opinion. I was always hoping that Microsoft could compete with Google… and was disappointed that Bing never really attained a significant competitive edge. With their own hardware and embedded browser, you’d think they could grab more market share. I’m not sure why they haven’t but Google absolutely dominates the market with 92.27% market share… and Bing has a mere 2.83%.
Reading Time: 2 minutes Mobile application users are often deeply engaged, read multiple articles, listen to podcasts, view videos, and interact with other users. It’s not easy to develop a mobile experience that works, though! 10-Step Checklist to Build & Market a Successful App details the necessary course of action – step-by-step from app concept to launch – to help apps reach their full potential. Serving as a business model for developers and creative hopefuls, the infographic is composed
Reading Time: 2 minutes Mobile application testing is a critical step in every mobile application deployment. While successful mobile applications have incredible engagement and provide immense value to consumers and businesses alike, a buggy mobile application isn’t just a disaster that you can easily fix. Deployment of a broken app or an app with poor usability will plummet adoption, skyrocket poor reviews… and then when you actually do fix the app, you’re behind the eightball. Within the Apple realm
Reading Time: 6 minutes Mobile conversion rates represent the percentage of people who opted into using your mobile app/ mobile-optimized website, out of the total number of those who were offered to. This number will tell you how good your mobile campaign is and, with attention to details, what needs to be improved. Many otherwise successful e-commerce retailers see their profits plummet when it comes to mobile users. Shopping cart abandonment rate is ridiculously high for mobile websites, and that is if you’re