TestFlight: iOS Beta Testing and Live App Monitoring

Mobile application testing is a critical step in every mobile application deployment. While successful mobile applications have incredible engagement and provide immense value to consumers and businesses alike, a buggy mobile application isn’t just a disaster that you can easily fix. Deployment of a broken app or an app with poor usability will plummet adoption, skyrocket poor reviews… and then when you actually do fix the app, you’re behind the eightball. Within the Apple realm

How to Improve Mobile Conversion Rates With Digital Wallets

Mobile conversion rates represent the percentage of people who opted into using your mobile app/ mobile-optimized website, out of the total number of those who were offered to. This number will tell you how good your mobile campaign is and, with attention to details, what needs to be improved. Many otherwise successful e-commerce retailers see their profits plummet when it comes to mobile users. Shopping cart abandonment rate is ridiculously high for mobile websites, and that is if you’re

Effective Ways to Publish an Android App on Google Play Store

The simplest method to distribute an Android application is by means of the Google Play store. It is the least complex approach to arrive at a great many potential clients. Transferring the first application in the Play Store isn’t troublesome that much, simply pursue the couple of tips and your application prepared for download.  Android app developers strive to provide you with the best application that can be received by maximum audience. You spent a

SpotOn and Poynt: POS Integrated Marketing for Small Business

SpotOn has already installed more than 3,000 point of sales and payment processing devices in restaurants, retailers and salons nationwide. They’ve partnered with Poynt to provide flexible point of sales terminals that enable retailers and restaurant owners to collect customer contact information and accept payments at the counter, or wherever customers are. POS Marketing Tools SpotOn’s marketing tools make it easy to implement a consistent communication strategy with your customers so that they will frequent

Here Are 6 Ways That Mobile Apps Help in Business Growth

As mobile native frameworks decrease development time and drive down development costs, mobile applications are becoming a must-have for many companies to drive innovation. Building your own mobile application isn’t at all costly and unwieldy as it was just a couple of years ago. Fueling the industry are app development companies with different specialty center and certifications,  all aggressive in building business applications that can positively impact every aspect of your business. How Mobile Apps

The Identity Puzzle in Customer Data Management

The Consumer Identity Crisis In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolizing his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, thus must go below Ravana’s heads and aim the arrow at his solitary heart to slay him for good. In modern times, the consumer is a bit like Ravana, not in terms of his