Mobile Applications
Martech Zone articles tagged mobile applications:
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Mobile and Tablet Marketing
How to Polish Mobile App Store Product Pages in Pre-launch
Pre-launch phase is one of the most critical periods in the lifecycle of an app. Publishers have to deal with myriads of tasks which put their time management and priority setting skills to the test. However, an overwhelming majority of app marketers fail to realize that skillful A/B testing can smooth things down for them and assist in various pre-launch…
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Sales Enablement
LIID: Intelligent CRM Logging from your SmartPhone
Sales reps are notorious of not adding activities into the company CRM. Activity logging rate can be as low as 20%, leading to sales forecasts made based on that data be off by 80%. LIID tackles this problem with a smartphone application that gives reps automatic data entry and tools to make life easier such as business card scanning and…
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Marketing Infographics
Why Your Business Needs an App
Colleague Ryan Cox shared this mobile consumer infographic, Optimize Your Business for the Connected Consumer. There are some supporting stats that I’d love more info on… like that 80% of a mobile user’s time is spent on an app. Does that include their email? I’m thinking yes. Either way, it’s a pretty impressive infographic that paints a clear picture. There…
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Marketing Infographics
How to Become a Mobile App Developer
I always thought that mobile browser applications would overtake mobile apps – much like SaaS applications have overtaken desktop software. However, with privacy issues, geolocation, swiping and other mobile capabilities… it looks like mobile applications are here to stay. This infographic from Schools.com spells out the demand and the process your team can take to become mobile app developers. Gartner…
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Mobile and Tablet Marketing
Develop Goals Before the Mobile App
The good folks at Webtrends (client) have released an incredible whitepaper from their Director of Mobile Analytics, Eric Rickson. Developing a Strategy for Mobile Maturity and Investment walks through key performance indicators in a mobile strategy. Beyond the topic of mobile analytics, one of the key paragraphs I found was: Too frequently, marketers skip the critical step of defining and…