How to Polish Mobile App Store Product Pages in Pre-launch

Pre-launch phase is one of the most critical periods in the lifecycle of an app. Publishers have to deal with myriads of tasks which put their time management and priority setting skills to the test. However, an overwhelming majority of app marketers fail to realize that skillful A/B testing can smooth things down for them and assist in various pre-launch tasks. There are many ways publishers can put A/B testing into use before app’s debut

LIID: Intelligent CRM Logging from your SmartPhone

Sales reps are notorious of not adding activities into the company CRM. Activity logging rate can be as low as 20%, leading to sales forecasts made based on that data be off by 80%. LIID tackles this problem with a smartphone application that gives reps automatic data entry and tools to make life easier such as business card scanning and speech-to-text notes. The LIID mobile app also works as a virtual sales assistant, reminding reps

The Top 5 Metrics and Investments Marketers are Making in 2015

For the second time, Salesforce surveyed over 5,000 marketers globally to understand top priorities for 2015 across all digital channels. Here’s an overview of the full report which you can download at Salesforce.com. While the most pressing business challenges are new business development, quality of leads, and keeping pace with technology, how marketers use budgets and track progress is really intriguing: Top 5 Areas for Increased Marketing Investment Social Media Advertising Social Media Marketing Social

Why Your Business Needs an App

Colleague Ryan Cox shared this mobile consumer infographic, Optimize Your Business for the Connected Consumer. There are some supporting stats that I’d love more info on… like that 80% of a mobile user’s time is spent on an app. Does that include their email? I’m thinking yes. Either way, it’s a pretty impressive infographic that paints a clear picture. There is probably a good return on your business thinking of a way to better serve

How to Become a Mobile App Developer

I always thought that mobile browser applications would overtake mobile apps – much like SaaS applications have overtaken desktop software. However, with privacy issues, geolocation, swiping and other mobile capabilities… it looks like mobile applications are here to stay. This infographic from Schools.com spells out the demand and the process your team can take to become mobile app developers. Gartner predicts that by 2015 mobile app development projects will outnumber PC application projects by 4