Apple iOS 14: Data Privacy and the IDFA Armageddon

At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others. Given the magnitude of this change, I thought it would be helpful to create a

ShortStack: Facebook Landing Pages and Social Contests Made Easy

If you’re utilizing Facebook as a resource to drive traffic to your business via a contest or call-to-action, utilizing a socially integrated platform is a must. With ShortStack you can develop funnels from a specific source – email, social media, digital ads – to a web page with a highly targeted focus. Facebook Landing Pages With ShortStack, you can build an unlimited number of interactive landing pages for contests, giveaways, quizzes, and more to connect

Taskade: A Real-Time Task Manager with Video and Collaborative Editing

This last month, I was asked by two different firms to use some management system for our projects. They’re both dreadful. Put bluntly; it’s project management that’s killing my productivity. Project management systems must be easy to use if you want your teams to be productive. I appreciate simple task management platforms, and that’s how Taskade was designed. What is Taskade? Taskade is a real-time collaboration app for your ideas, goals, and daily tasks. Organize

How to Polish Mobile App Store Product Pages in Pre-launch

Pre-launch phase is one of the most critical periods in the lifecycle of an app. Publishers have to deal with myriads of tasks which put their time management and priority setting skills to the test. However, an overwhelming majority of app marketers fail to realize that skillful A/B testing can smooth things down for them and assist in various pre-launch tasks. There are many ways publishers can put A/B testing into use before app’s debut

Tips for Improving Your Mobile App Popularity During The Holidays

App marketing has always been a key factor in delimiting regular apps from successful apps. A good marketing campaign can not only make the product more enticing but also bring it into the attentions of more people. And sometimes, that’s all an app needs. There are a lot of good apps that don’t get nearly as many hits as they deserve because their marketing campaign was lackluster or inaccurate in capturing the app’s essence. With the

ACTIVE Network and Viralstyle: Participant Management and Merchandising

ACTIVE Network annually processes nearly 100 million registrations and more than $3B in payments for over 47,000 organizers and 200,000 activities and events. ACTIVE Network® is the leading global marketplace for activities and events, connecting participants and activity organizers, while offering unparalleled business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue. Their wide array of solutions are comprised of several platforms and services: ACTIVE Works –