Upstream, Upselling, and Downstream Marketing Opportunities For Business Growth

Reading Time: 3 minutes If you asked most people where they find their audience, you’ll often get a very narrow response. Most advertising and marketing activity is associated with the vendor selection of the buyer’s journey… but is that already too late? If you’re a digital transformation consultation firm; for example, you may fill out all the details in a spreadsheet by only viewing your current prospects and limiting yourself to the strategies you’re proficient at. You might do

Apple iOS 14: Data Privacy and the IDFA Armageddon

Reading Time: 6 minutes At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others. Given the magnitude of this change, I thought it would be helpful to create a

ShortStack: Facebook Landing Pages and Social Contests Made Easy

Reading Time: 4 minutes If you’re utilizing Facebook as a resource to drive traffic to your business via a contest or call-to-action, utilizing a socially integrated platform is a must. With ShortStack you can develop funnels from a specific source – email, social media, digital ads – to a web page with a highly targeted focus. Facebook Landing Pages With ShortStack, you can build an unlimited number of interactive landing pages for contests, giveaways, quizzes, and more to connect

Taskade: A Real-Time Task Manager with Video and Collaborative Editing

Reading Time: < 1 minute This last month, I was asked by two different firms to use some management system for our projects. They’re both dreadful. Put bluntly; it’s project management that’s killing my productivity. Project management systems must be easy to use if you want your teams to be productive. I appreciate simple task management platforms, and that’s how Taskade was designed. What is Taskade? Taskade is a real-time collaboration app for your ideas, goals, and daily tasks. Organize

How to Polish Mobile App Store Product Pages in Pre-launch

Reading Time: 5 minutes Pre-launch phase is one of the most critical periods in the lifecycle of an app. Publishers have to deal with myriads of tasks which put their time management and priority setting skills to the test. However, an overwhelming majority of app marketers fail to realize that skillful A/B testing can smooth things down for them and assist in various pre-launch tasks. There are many ways publishers can put A/B testing into use before app’s debut