Insert: Codeless Mobile App Engagement Features

Insert was designed so mobile app campaigns could be executed by marketers without the need for mobile app development. The platform has a wide array of engagement features that can be easily inserted, updated, and managed. The array of features are built for marketers and product teams to personalize the user journey, trigger anytime, increase engagement, and measure and analyze the app’s performance. The apps are native to iOS and Android. The features are broken down

Shop Your Spot: A Mobile Deals App Built for the Consumer

Mobile rewards, mobile deals, mobile coupons, emails… all of these apps have one feature in common. They’re all push applications that endlessly nag the consumer to use the promotions that are pushed to them. That’s great for some consumers, but many consumers simply want to take advantage of deals when they’re ready to. That’s the idea behind Shop Your Spot. I appreciate the strategy behind this application because it empowers the user rather than the

PassbeeMedia: A Comprehensive Mobile Coupon, Wallet and Loyalty Platform

PassbeeMedia allows users to easily create and distribute mobile-ready Apple Passbook, Google and Samsung Wallet local offers, deals, and coupons to customers worldwide with a simple, self-service platform that reaches consumers where they are online and on their mobile device. While other mobile marketing platforms offer a few features, PassbeeMedia has a comprehensive suite of mobile marketing tools – including QR code coupons, text messaging, digital tickets, digital wallets, iBeacon, loyalty programs and cards, shortened

Portrait of a Mobile Consumer

Mobile technology is changing everything. Consumers can shop, get directions, browse the web, interact with friends through a wide variety of media forms, and document their lives with a single device small enough to fit in their pockets. By 2018, an estimated 8.2 billion active mobile devices will be in use. That same year, mobile commerce is expected to top $600 billion in annual sales. Clearly, the business world is being revolutionized by this latest

Mobile Marketing: Make it Personal

Hipcricket’s 2014 online survey, Consumer Attitudes on Mobile Marketing, was conducted in April 2014 and targeted 1,202 adults in the US. The survey found that Marketers are already adopting mobile and consumers are responding. Two-thirds of respondents said they’d received a text message from a brand in the last 6 months and almost half of consumers found the text message useful. However, marketers miss the mark when it comes to sending relevant, personalized messages, which

Zavers: Digital Coupon Distribution from Google

Google is extending its reach into digital coupon distribution with Zavers. Zavers enables retailers to get the right coupons to the right shoppers, expand rewards programs, and track redemption in real-time. Shoppers find the manufacturer discounts on their favorite retailer websites and add the digital coupons to their online cards. Savings are automatically deducted at checkout when shoppers swipe their rewards card or type in their phone numbers – no scanning or sorting of physical