How to Measure the ROI of Mobile Apps

We’re working with a partner company on developing a mobile application for Android and iOS right now. While we’ve done our own apps, this custom app is requiring quite a bit more attention than we had imagined. I think it’s taking longer to work on the marketing, submission, and publishing of the mobile application than the app development time! We’ll definitely adjust expectations for work like this in the future. This app is a replacement

Should You Build a Mobile App or a Mobile Site?

I always used to think that mobile apps would go the way of desktop software but it doesn’t appear the population of apps is waining at all. Quite the opposite, the platforms that you can build mobile applications on are becoming more affordable every day (we built our iPhone App on Appifier for $500)… and many of them are supporting both tablet and mobile across any device or platform. The decision between building a mobile