Mobile Device Id

Martech Zone articles tagged mobile device id:

  • Advertising TechnologyApple iOS 14: Data Privacy and the IDFA Armageddon

    Apple iOS 14: Data Privacy and the IDFA Armageddon

    At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others.…

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