How Site Speed Impacts Mobile Ecommerce Conversion Rates

We integrated a rewards program and developed several personalized and sophisticated marketing automation flows for an e-commerce client that dramatically increased their revenue. As we continued to watch users flow from the emails through conversions, we identified several issues with their hosting and platform that were significantly impacting site speed – frustrating their potential customers and driving abandonment rates upwards – especially on mobile devices. Why Page Speed Matters It’s great to work on marketing

5 Design Elements that Work Well for Mobile Conversion

Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding the right aesthetic alone can be problematic. Business owners have to work hard to understand their target audience and build their layout and design around buyer personas. Appealing to potential customers is always easier said

A 5-Step Plan to Optimize Your Checkout for Shoppers.

According to Statista, in 2016, 177.4 million people used mobile devices to shop, research and browse products. This figure is predicted to reach almost 200 million by 2018. And a new report conducted by Addressy cited that cart abandonment has reached a median rate of 66% in the US. Online retailers who don’t offer a great mobile experience are likely to be missing out on business. It’s essential they keep shoppers their engaged through the entire checkout process. Below

15 Ways to Increase Your Ecommerce Conversion Rate

We’ve been working with a vitamin and supplement store online to help increase their search visibility and conversion rates. The engagement has taken quite a bit of time and resources, but the results are already beginning to show. The site needed rebranded and redesigned from the ground up. While it was a fully functional site before, it just didn’t have a lot of the necessary elements to build trust and ease the conversions along for

Mobile Shopping Habits Around the World

The transition to making purchases online via a mobile device isn’t just growing, it’s exploding. If your retail business is online but not mobile-enabled, you’re absolutely hurting your sales by ignoring a ravenous and growing group of consumers. The investment in a mobile web solution and mobile/tablet applications has to be top on your priority list if you haven’t done it already. Mobify analyzed the 2012 activity of 200 million shoppers on mobile commerce websites