eMarketer suggests that mobile-only internet users will increase from 32.1 million to 52.3 million between 2015 and 2021 In the last year alone, mobile-only internet use has increased from 36.6 million users to 40.7 million users Traditional digital marketing is often targeted and designed for the stationary desktop user; as a result, it has limitations with mobile-only users. One key aspect, of course, is their geographic mobility. That’s where mobile marketing automation (MMA) comes in.
There’s a reason most companies plan to spend more time and money on email marketing in 2016: email marketing continues to hold the highest ROI of all digital marketing channels. Every marketer has their preferred email service provider and email development checklist. But far too often they overlook the crux of the campaign: testing their email across multiple devices and clients before setting the campaign to deploy. Though many test campaigns by sending an email
One email service provider we haven’t shared much about is Campaign Monitor. They’ve always been respected in the industry for their outstanding reporting, but have evolved into a robust email service provider for business or agencies. Some of the unique features of Campaign Monitor Branding – Campaign Monitor does not add powered by logos to its outbout emails and the user interface can be whitelabeled to your agency or enterprise. iPhone Reporting – Campaign Monitor
Perhaps one of the biggest highlights coming out of 2014 is that companies are beginning to look at lot closer at the customer journey. How are your products being discovered online? How are you leading the prospect from discovery through to conversion? And even more importantly, what are you doing to ensure you retain and build more valuable relationships with your customers? Salesforce Marketing Cloud found that 86% of senior-level marketers agree that having a
One of the things that we often do is pay attention to a comparison of our traffic and open rates from the same period last month or the same period last year. Checking your own metrics and seeing how well you’re performing is important – but you also have to adjust for how consumers are changing. Mobile is one of those areas where you have to pay attention since the numbers are drastically different over