Mobile Email
Martech Zone articles tagged mobile email:
- Martech Zone Apps
App: Email Subject Line Length and Mobile Display Visibility (Character Counts)
With mobile overtaking the desktop for email open rates, I was researching the viewable length of subject lines on a mobile device. Subject lines are typically more important than the email content regarding the reader’s behavior and whether or not they will open the email. Want to test your email subject line and see if it fits? Just type or…
- Email Marketing & Automation
6 Best Practices For Increasing The Return on Investment (ROI) Of Your Email Marketing
When looking for a marketing channel with the most steady and predictable return on investment, you look no further than email marketing. Aside from being quite manageable, it also gives back $42 for each $1 spent on campaigns. This means that the calculated ROI of email marketing can reach at least 4200%. In this blog post, we will help you comprehend how…
- Email Marketing & Automation
7 Vital Email Marketing Tips For Engaging and Converting Millennials
With over 72.1 million millennials in the United States alone, they’re the largest living generation. And they’re willing to invest in brands that care about building lasting relationships and spend money on the brands they love. In 2020 in the United States, the spending power of millennials was sitting at approximately $2.5 trillion per annum. Who Are Millennials? Millennials are…
- Email Marketing & Automation
Infographic: 7 Email Marketing Emerging Trends In 2022
While email technology hasn’t had much innovation with regard to design and deliverability, email marketing strategies are evolving with how we garner our subscriber’s attention, provide them value, and drive them to do business with us. Email Marketing Emerging Trends The analysis and data were produced by Omnisend and they include: User-Generated Content (UGC) – While brands love to polish…
- Email Marketing & Automation
How Is Apple’s Mail Privacy Protection (MPP) Impacting Email Marketing?
With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection (MPP), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and dwell time. MPP also conceals users’ IP addresses, making location tracking far more generic. While the introduction of MPP may seem revolutionary and even radical to some, other major…