10 Consumer Trends in 2017… With A Warning!

I know it’s February but we’re not quite ready to let go of the trend data predicted for this coming year. This research on consumer trends from the GlobalWebIndex is dizzying in both the array and scope of changes in consumer behavior. The Trends 17 Report even warns that this year so-called context collapse could spread from the major social media to messaging apps as they add functionality – and users stop engaging. Back in 2012, the average

Why 2016 Will be a Global Tipping Point for the Mobile Economy

Scientists in Antarctica are downloading mobile games. Parents in Syria worry about kids using too much tech. Islanders in American Samoa connect with 4G, and sherpas in Nepal chat on their smartphones while lugging 75-pound loads. What’s happening? The mobile economy is reaching a global tipping point. We hear the big numbers all the time. 800 million new mobile subscribers with smartphones this year, globally. 600 million more in 2016. Add it all up with existing

Mobile Marketing: Drive Your Sales With These 5 Strategies

By the end of this year, over 80% of American adults will have a smartphone. Mobile devices dominate both the B2B and B2C landscapes and their usage dominates marketing. Everything we do now has a mobile component to it that we must incorporate into our marketing strategies. What is Mobile Marketing Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location