15 Mobile Marketing Tips to Drive More Sales

In today’s extremely competitive marketplace, one thing is certain: your online marketing attempts must include mobile marketing strategies, or else you’ll be missing lots of action! A lot of people today are addicted to their phones, mostly because they’re accustomed to their social media channels, to the ability to instantly communicate with others, and also to the need to “stay up to speed” with important or less important stuff. As Milly Marks, an expert at

Mobile App Builders and Mobile Web Platforms For Your Business

I’m still generally surprised by the number of sites that are not yet viewable on a mobile device – including very, very large publishers. Google research has shown that 50% of people will leave a website if it is not mobile-friendly. It’s not just an opportunity to get some additional readers, customizing your site for mobile use can enhance your user experience since you know that folks are currently mobile! With the huge variety of

The Top 5 Ways to Enhance Your Mobile Payment Process

Smartphones and tablets are increasingly popular devices that people use every day. When it comes to ecommerce, mobile payments are becoming a popular option, thanks to the ease and convenience of making a payment anywhere, at any time, with just a few taps. As a merchant, enhancing your mobile payment process is a worthwhile investment that will lead to increased customer satisfaction, and ultimately – more sales. An inferior payment process will stop you from

10 Tips to Align Your Email Marketing and Social Media

If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and. With each campaign on each channel, how can you ensure an increase in response rates on each channel you have available. Email? Social? Or