We spent quite a few episodes on Edge of the Web Radio reporting to our audience on the importance of mobile. We often speak in terms of mobile marketing but as I was sitting in the station discussing the show with Erin Sparks of Site Strategics, it really started to dawn on me how critical mobile behavior was changing based on my own life. Tonight I wrote a good friend of mine complaining that his
We’re working with a partner company on developing a mobile application for Android and iOS right now. While we’ve done our own apps, this custom app is requiring quite a bit more attention than we had imagined. I think it’s taking longer to work on the marketing, submission, and publishing of the mobile application than the app development time! We’ll definitely adjust expectations for work like this in the future. This app is a replacement
Having a mobile website really isn’t an option and shouldn’t be an upsell by web developers these days. We’ve been working on mobile versions of all of our sites and client sites for months now and it’s paying off. On average, we’re seeing that greater than 10% of our clients’ visitors arrive by mobile device. On Martech Zone, which is optimized for mobile devices, we see over 20% of our traffic coming from a mobile
Today is the start of the Mobile World Congress 2012 in Barcelona. In preparation, the folks at inneractive have developed the following infographic with some startling statistics on the growth of mobile advertising in the last 12 months. No marketer should be doubting the growth of mobile marketing… and should be executing on mobile strategies – including social, mobile optimized sites, app experiences and SMS marketing.
By 2012, Morgan Stanley predicts that smartphones shipments will exceed computer shipments. In addition, it’s expected that 25% of all online e-commerce will be executed via a mobile device. It’s already estimated that 30% of corporate email is read on a mobile device. Although social media seems to take the lead of most stories… mobile should be top of mind with every company. But companies shouldn’t simply be looking at mobile from a marketing standpoint,
From friend, Bob Carlson, at HealthX: A timeless lesson on how consultants can make a difference for an organization. Last week, we took some friends out to a new restaurant, and noticed that the waiter who took our order carried a spoon in his shirt pocket. It seemed a little strange. When the busboy brought our water and utensils, I noticed he also had a spoon in his shirt pocket. Then I looked around saw