Mobile Marketing
Martech Zone articles tagged mobile marketing:
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Sales and Marketing Training
Douglas KarrFeb 23, 2024
What Does A Digital Marketer Do?
Digital marketing is a multifaceted domain that transcends traditional marketing tactics. It demands expertise in various digital channels and the ability to connect with the audience in the digital sphere. A digital marketer’s role is to ensure the brand’s message is disseminated effectively and resonates with its target audience. This necessitates strategic planning, execution, and constant monitoring. In digital marketing,…
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Advertising Technology
Douglas KarrFeb 23, 2024
Mobile Advertising in 2024: The Essential Guide
The average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the first thing they reach for upon waking, mobile devices have become deeply ingrained in daily life. This constant connectivity provides…
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Mobile and Tablet Marketing
Douglas KarrSep 4, 2023
25 Mobile Marketing Strategies Used By Businesses To Grow Visibility, Engage Visitors, Capture Leads, and Grow Conversions
Many of us operate our businesses and manage our sales and marketing from a desktop at work. However, this can put us at a disadvantage when the majority of prospects and customers we’re speaking to are on a mobile device. In recent years, there has been a shift in consumer response to overreaching marketers since mobile is such an intiment…
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Social Media & Influencer Marketing
Danny RegensteinJul 13, 2023
From Vintage to Vibrant: How Influencer Collaborations Can Reinvigorate Traditional Marketing Channels
Social media has revolutionized how we connect, share, and consume content. Alongside this shift, a new breed of influential individuals has emerged — the social media influencer — and as a result, brands face an uphill battle of cutting through the noise of their competition and capturing the attention of their target audience. In an era dominated by digital media,…
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CRM and Data Platforms
Douglas KarrJul 13, 2023
A List Of All Salesforce Products for 2023
Salesforce continues to lead the SaaS industry with its enterprise solutions because they are cloud-based, customizable, feature-rich, integrated, secure, and scalable. As we discuss the platforms with our prospects and clients, we liken Salesforce to buying a race car versus a stock automobile. It’s not the best solution for every company, but it’s amazingly malleable for virtually any process, organization,…
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Mobile and Tablet Marketing
Douglas KarrJul 12, 2023
How To Craft Compelling Text Messages (SMS) That Drive Results
When used strategically and respectfully, text messaging (SMS) can be a powerful tool for businesses to engage their audience, drive conversions, and build customer loyalty. SMS Marketing Statistics These statistics from SMSComparison highlight the widespread use of smartphones, the high engagement and response rates of SMS messages compared to email, the preference for text message communication, and the significant market…
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Sales and Marketing Training
Douglas KarrJul 11, 2023
Why Multichannel Strategies Are No Longer A Choice… And The Steps To Implement and Execute Them
Multichannel marketing refers to the practice of utilizing multiple marketing channels and touchpoints to reach and engage with your target audience. It involves integrating and coordinating various offline and online channels, such as print media, television, radio, websites, social media, email marketing, mobile apps, and more. Multichannel marketing aims to create a cohesive and consistent customer experience across these different…
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Mobile and Tablet Marketing
Douglas KarrJul 6, 2023
Mobile Commerce (M-Commerce) Statistics And Mobile Design Considerations for 2023
While many consultants and digital marketers sit at a desk with large monitors and massive viewports, we often forget that many potential customers view, research, and compare products and services from a mobile device. What is M-Commerce? It’s essential to recognize that M-commerce isn’t limited to shopping and buying from a mobile device. M-commerce encompasses a wide range of activities,…
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Sales and Marketing Training
Douglas KarrApr 4, 2023
What Is MarTech? Marketing Stacks, Marketing Technology Landscape, And Martech Resources
You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previously). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of…
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Mobile and Tablet Marketing
Mike GundersonFeb 24, 2023
PostReminder: Transforming How Brands Connect With Customers When Timing Matters
We know how busy people are – especially when they’re walking in the door and looking through their mail. Even if people are interested in a piece of direct mail, they usually set it aside and intend to get back to it at some point. But before they know it, too much time has gone by. The offer expired or the event ended, and…