Mobile Gaming Marketing at a Glance, the Best Learnings from Operators

A decade in and smartphones have well and truly taken over. Data shows that by 2018, there will be 2.53 billion smartphone users around the world. The average user has 27 apps on their device. How do businesses cut through the noise when there is so much competition? The answer lies in a data-led approach to app marketing and understanding the learnings from mobile marketers who are killing it in their fields. The gaming sector,

Top Tips for Writing Successful SMS Messages

Response and conversion rates on text messages via mobile device are impressive. And it’s truly the only universal messaging medium out there since every other platform has junk filtering and compatibility issues. This infographic from TextMarketer points to a few key elements of an effective SMS marketing message: Start with an attention grabber to get the reader engaged and reading on. Don’t use texting abbreviations – most mobile users don’t understand them. Keep it short