No doubt the pandemic altered consumer purchase behaviors and expectations leading retailers to find new and better ways to engage online. On top of increased online spend in 2020 — up 44% from 2019 to more than $861 billion in the US — there has been a big increase in online fulfillment options, with 80% of shoppers expecting to increase their usage of Buy-Online-Pickup-In-Store (BOPIS) and curbside pickup and 90% now preferring home delivery over a store visit.
Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s getting harder by the day to attract and keep consumer attention. According to Google, the
Every once in a while, it’s important to review your marketing strategy. Consumer behaviors change over time, your competitor’s strategies change over time, and digital marketing platforms change over time. Spring is here, and now’s the perfect time for brands to freshen up their digital marketing efforts. So, how do marketers eliminate the clutter from their marketing strategy? In MDG’s new infographic, readers will learn which old and tired digital tactics to throw out this